AI Is Changing WordPress Agencies Faster Than We Think

This episode of The WP Minute’s Agency Action podcast gets into what happens when AI starts doing the work WordPress agencies have traditionally billed for.

Toby Cryns and Kurt von Ahnen talk about using Claude to rebuild WordPress sites, the shrinking size of some development projects, and what happens when clients can build functioning apps themselves with AI. They also dig into the bigger questions: How do you price work that AI can do in minutes? What does a WordPress developer actually need to bring to the table? And how do agencies hire people who can think beyond a task list?

The conversation eventually moves from AI to the realities of agency growth — accountability, hiring, delegation, profitability, and knowing when adding more people actually makes the business harder to run.

Takeaways

• AI is already shrinking some WordPress projects from days to hours.
• Agencies may need to sell expertise instead of time.
• AI-generated websites are good enough for many clients.
• Developers increasingly need to be customer-facing problem solvers.
• AI can create more technical debt through tools and subscriptions.
• Consultants may become more valuable as clients get overwhelmed by AI options.
• Value-based pricing becomes more important as AI speeds up delivery.
• Hiring for judgment is harder than hiring for technical skills.
• Agency growth can create more complexity instead of more freedom.
• Clear accountability can help agencies identify the right people and processes.

Important Links:

• Kurt’s Agency: Mañana No Mas
• Toby’s Agency: The Mighty Mo!
• Follow Kurt & Toby:
  LinkedIn: Kurt | Toby
• Agency Action Podcast: thewpminute.com/subscribe
• Join us in Slack: The WP Minute Slack