Do You Have an Agency or a Job?

This episode of The WP Minute’s Agency Action podcast asks a simple question: Do you have agency or a job? Kurt and Toby discuss the nuances of building an agency and offer sustainability tips. The guys also discuss the importance of client relationships and the common pitfalls associated with growth. You’ll also find insights on apprenticeships and the mindset of a successful agency owner. It’s everything you wanted to know about growing your agency into a sellable asset!

Takeaways:

• Unlike a job, an agency is a sustainable entity.
• Client relationships are crucial for agency growth.
• Effective project management can help with billing and scope creep.
• Growth does not always equate to increased profit or happiness.
• Training and mentoring the next generation is vital for agency success.
• Value-based pricing can lead to better agency sustainability.
• Effective communication within teams enhances client service.
• Building a community through local engagement can benefit your business.
• Simplicity in processes can lead to better outcomes.
• Agency growth often requires adding complexity.
• Margin is more important than revenue for agency sustainability.

Important Links:

• Kurt’s Agency: Mañana No Mas
• Toby’s Agency: The Mighty Mo!
• Follow Kurt & Toby:
  LinkedIn: Kurt | Toby
• Agency Action Podcast: thewpminute.com/subscribe