Fewer Clients, More Revenue?

This episode of The WP Minute’s Agency Action podcast explores a core agency question: is it better to pursue fewer, higher-value clients or more, lower-value clients with recurring revenue? Kurt and Toby compare both models using real examples from their own agencies, then widen the conversation into leadership, client fit, and what it means to build a business that lasts.

Takeaways:

• Don’t seek cheap clients just because they’re available.
• Higher-value clients can be easier and more profitable.
• Firing poor-fit clients creates room for better ones.
• Recurring revenue creates stability and upsell opportunities.
• Hosting offers recurring revenue but is highly commoditized.
• Good leadership requires transparency, communication, and trust.
• Less financial pressure makes it easier to choose better clients.

Important Links:

• Kurt’s Agency: Mañana No Mas
• Toby’s Agency: The Mighty Mo!
• Follow Kurt & Toby:
  LinkedIn: Kurt | Toby
• Agency Action Podcast: thewpminute.com/subscribe