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The Agency Model Isn’t Dead. It’s Evolving.

Are agencies still relevant in the age of AI? On this episode of The WP Minute+ podcast, Matt Medeiros and Cory Miller unpack the tension between AI, WordPress, and the future of agency work. They discuss why agencies still matter, how AI is changing client expectations, and how Hosting.com’s new agency partnership network aims to connect customers with trusted providers. From care plans to vertical specialization to the risk of losing curiosity in the AI era, this conversation explores what it means to be a technologist right now.

Editor’s note: Hosting.com is a pillar sponsor of The WP Minute.

Takeaways:

  • AI is changing the sales process, but it has not eliminated the need for expertise.
  • Agencies win by becoming guides, not just vendors.
  • Industry specialization matters more as clients expect proof, not just promises.
  • Care plans and ongoing support still have a strong role in the agency model.
  • The best use of AI is to augment human judgment, not replace it.
  • Hosting.com’s agency network is built to create referrals and relationships, not exclusivity.

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