LoopConf is back! (London 2025)

We also get into the business side of community media: keeping attention, serving sponsors without losing your audience, and building systems that reduce creative friction. Brian shares the organizer’s perspective on hybrid events, shifting attendee behavior, and why hallway-track magic is hard to replicate online. If you run a product, publication, or event in the WP ecosystem and you’re trying to make it sustainable, Brian’s playbook will help you avoid common pitfalls.

Takeaways & quotables

• “Events aren’t a great profit center. The payoff is long-term brand, relationships, and product growth.”
• “If you don’t enjoy the process, recording, editing, promoting, you won’t stick with the show.”
• “Hybrid split the room: learners stayed home, networkers came in person, and sponsors lost the middle.”
• “Price for an obviously good deal for attendees and sponsors, then optimize the experience.”
• “Don’t just market to peers. Be the only specialist in a room full of your actual customers.”
• “Awareness is the hardest part. I’m great at production; promotion needs its own owner.”

Links mentioned

• LoopConf London (Sept 25) — loopconf.com
• WPSessions — wpsessions.com
• WooSesh — woosesh.com
• WordSesh — wordsesh.com
• The WP Minute — thewpminute.com/subscribe

If you’re in the UK and the ticket price is the only blocker, Brian invites you to reach out. He’ll try to make it work. Otherwise, grab a seat and meet the builders shaping the next era of WordPress.