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If I Could Turn Back Time (Agency Edition)

If you could go back in time, what would you do differently? That’s the question Kurt and Toby tackle on this episode of The WP Minute’s Agency Action podcast. The guys recall services they shouldn’t have sold and the boundaries they didn’t create. The good news is that these lessons are learned through experience, and your agency has the power to evolve. It’s all about knowing when to make a positive change.

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You’ll also find thoughts on scaling your business, delegating tasks, and balancing profit and enjoyment.  And don’t miss their riffs on meeting client expectations, AI-generated RFP responses, and offering warranties on your work.

Takeaways:

  • Kurt would refuse to sell site audits and remodeling jobs.
  • Toby emphasizes the need for firm processes and boundaries.
  • User support is crucial for maintaining client relationships.
  • Delegation is essential for growth but comes with discomfort.
  • Profitability and enjoyment can often conflict.
  • Successful agencies know when to stop certain practices.
  • Cheap work can lead to better relationships if managed well.
  • Scaling requires a shift in mindset and operations.
  • Most successful founders lose the ego and focus on key performance indicators.

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