Harnessing Social Media for E-Commerce Growth

On this episode of The WP Minute+ podcast, Eric Karkovack is joined by Steve Deckert from WooCommerce about the new integration with Reddit. They discuss the importance of social media for merchants, the benefits of advertising on Reddit, and the ease of setting up the integration. Steve touts the value of reaching new customers through Reddit and AI’s potential to spur growth in advertising. The conversation also touches on future developments and the importance of user feedback in shaping the product.

Takeaways:

• Social media platforms are crucial for discovery and purchasing.
• Reddit users are often not on other platforms.
• The WooCommerce Reddit integration is the result of a partnership between the platforms.
• Advertising on Reddit can reach new customer pools.
• Reddit is a trusted source for product recommendations.
• AI can optimize ad campaigns effectively.
• User feedback is essential for future improvements.
• WooCommerce has multiple advertising partnerships to explore.

Important Links:

• Reddit for WooCommerce
• Reddit for WooCommerce: Bringing high-intent shoppers to your store
• Connect with Steve: LinkedIn | Twitter/X
• The WP Minute+ Podcast: thewpminute.com/subscribe