Is AI Making It Harder to Work with Your Clients?

AI is changing the way WordPress agencies work, but not always in the ways you’d expect.

In this episode of the Agency Action Show, Toby Cryns and Kurt von Ahnen dig into the growing challenges of working with AI-powered clients. From ChatGPT-generated scope creep and lengthy research documents to unrealistic expectations about what’s included in a website project, agencies are spending more time managing AI-generated ideas.

But there’s another side to the story. Kurt shares how he’s using Claude to redesign complex WordPress websites in as little as 90 minutes, including one project that reached a 97 mobile PageSpeed score. The conversation explores how agencies can turn AI into a competitive advantage, rethink their service offerings, and find new ways to work alongside clients.

They also discuss the realities of hiring commission-based salespeople, whether AI can actually help generate quality B2B leads, and why the dream of passive income through memberships, courses, and e-commerce might be harder to achieve than some entrepreneurs think.

Key Takeaways

• AI-generated client requests can create scope creep and unrealistic expectations.
• Agencies may need to offer paid AI collaboration and strategy sessions.
• Claude is already making complex WordPress redesigns faster.
• AI can support lead generation, but B2B sales still depend on human relationships.
• Memberships, courses, and e-commerce businesses need real investment and marketing to succeed.
• Building a website doesn’t guarantee customers will show up.

Important Links Mentioned

• Kurt’s Agency: Mañana No Mas 
• Toby’s Agency: The Mighty Mo! 
• Follow Kurt & Toby:
  LinkedIn: Kurt | Toby 
• Agency Action Podcast: thewpminute.com/subscribe