Modular DS Looks for Growth in the WordPress Site Management Space

Freelancers and agencies know the challenge of managing multiple WordPress websites. A steady stream of core, plugin, and theme updates requires timeliness. Monitoring site uptime and security is also important. You also want to perform regular site backups.

The more sites you manage, the harder the process becomes. Logging in to dozens of sites and clicking the update button is a clumsy way to do things. That’s why we see several WordPress site management services on the market.

These services aim to streamline site management tasks. A unified dashboard displays every site in your portfolio. You can perform updates, view metrics, and restore a backup from a single location. It saves you time and a bit of sanity.

Modular DS is a relative newcomer to this space. Taking on industry veterans such as ManageWP, MainWP, and WPMU Dev’s The Hub, the Spanish startup hopes to establish itself as a better alternative. A recent round of seed funding will provide some resources to help.

What follows is an inside look at the company’s plans and why they’re optimistic about attracting new users.

Q&A With Reyes Martínez of Modular DS

The WP Minute recently spoke with the company’s content lead, Reyes Martínez, about growing in a competitive market. In addition, Martínez reflects on her time with Automattic and how that experience informs her new role.

Our interview was lightly edited for brevity and clarity.

The WP Minute: Tell us about your role at Modular DS. What are your responsibilities?

Reyes Martínez: I recently joined Modular DS as Content Lead, a role that focuses on planning, creating, and overseeing our content across channels. My responsibilities include developing a strategy that aligns with our target audience while ensuring our content and communications support company goals and maintain consistency in brand voice, messaging, and quality.

I’m also involved in identifying new opportunities and collaborations to help WordPress professionals discover Modular DS and understand how it can support their day-to-day work.

TWPM: How will your experience working at Automattic help you in this new role?

RM: My time at Automattic gave me a deeper understanding of the WordPress project and its broader ecosystem. I had the opportunity to contribute to a range of initiatives that helped me develop a more diverse and global mindset around communication and collaboration. It also allowed me to form new, meaningful relationships with incredibly caring and talented people in the WordPress community. People I’ve learned from and whose work I admire.

Altogether, it was an experience that helped shape my own approach to leadership, which I can now bring to Modular DS. What excites me about the new role is the opportunity to apply what I’ve learned in a smaller, fast-moving environment where I feel my work can have a more direct impact.

TWPM: Modular DS looks to be in a very competitive market with established companies. What makes the service stand out?

RM: It’s indeed a competitive space, and I think that just shows the need is real. The upside is that having multiple tools available gives WordPress professionals options tailored to their specific needs, priorities, budgets, etc.

What makes Modular DS different is the user experience we’re building, which is born out of real, hands-on experience. Its founders, Héctor de Prada and David Gómez, spent many years managing websites for clients and working closely with existing tools, which gave them a deep understanding of their strengths and limitations. Modular DS reflects those learnings. The result is a centralized solution where managing all aspects of website maintenance feels very intuitive from day one. The UI is clean and modern, with no steep learning curve. That’s something our customers consistently highlight in their feedback.

The platform is also under active development, with regular updates, improvements, and new features shaped by user feedback. Besides that, Modular DS is the only platform of its kind available in more than one language, currently English and Spanish. It’s a level of accessibility and inclusivity we’re proud to offer as part of our global approach.

And then there’s the pricing. Unlike pay-per-site or pay-per-feature models, which can quickly become expensive, Modular DS offers flexible paid plans that include all core features (bulk updates, backups, monitoring, reports), in addition to a free tier to get started. This makes costs easier to predict and more affordable for those managing multiple sites, especially as their needs grow.

TWPM: The company recently announced a round of seed funding from investors. How will that impact the service and its growth?

RM: The recent funding is an important step for a company like ours. We are a small team of seven, so this gives us the capacity and resources to bring in new talent to strengthen key areas, such as product development, marketing, and customer support. All while we continue to raise the overall quality of what we offer. It also supports our international growth plans, helping us increase awareness of Modular DS and reach a wider audience.

TWPM: Modular DS has been primarily marketed in Spanish-speaking countries. What are your hopes for establishing the brand elsewhere in the world?

RM: That’s correct, we primarily marketed it in Spanish-speaking countries, as Modular DS was born in Spain, and that’s also the community we know best. But the project has always had global ambitions. We’re gradually increasing our efforts in English-speaking markets, and the response so far has been very encouraging, with people already using Modular DS in over 110 countries.

We hope that as more professionals discover Modular DS, it becomes a trusted ally for those looking to simplify their workflows and grow their website maintenance business. That’s what Modular DS was built for. We also want the brand to be known for what it stands for: ease of use, thoughtful design, a user-first approach, and a sense of community.

One of the things that convinced me to join the team was exactly that, the human side. Behind the product is a passionate team that really cares about what we’re building and who we’re building it for. We aim to grow in a way that stays true to that spirit.

TWPM: What challenges do you foresee regarding expansion?

RM: One of the main challenges I see right now is visibility. In a market full of options, getting noticed, especially by people who are already using other tools, takes time and trust.

Another challenge we care about, although a different kind, is growing sustainably. Fast growth can be tempting for any startup, but if it’s not grounded in what users actually need, it can quickly become fragile. Vanity metrics or reaching thousands don’t mean much if you’re not connecting with the right people.

That’s also why understanding the nuances of different markets is important. Perceptions of website maintenance services can vary across countries and cultures, and what resonates in one place might not in another. Growing more intentionally may require more effort, but I believe it enables us to build stronger, long-term relationships and improve the platform in ways that matter.

TWPM: Where would you like Modular DS to be in a year?

RM: In a year, I’d like to see Modular DS have a stronger presence in more countries. We’d love for it to be one of the names that comes to mind when freelancers and agencies think about WordPress site management. Not just because of what the platform does, but because of the benefits it brings to their work.

Beyond that, I also hope we keep contributing positively to the WordPress ecosystem through resources, partnerships, and initiatives that help web professionals thrive and further educate about website maintenance as a growing business opportunity.

A Mature Ecosystem Still Needs Innovators

The WordPress ecosystem has matured, and we don’t see as many new startups competing for our money. If anything, the market has moved toward consolidation. Independent product makers are continually swallowed up by big companies.

That doesn’t mean new players aren’t welcome. Perhaps it’s an opportunity for companies like Modular DS. They’ve seen their competitors’ strengths and weaknesses. As such, they can build a platform that accounts for those attributes. The trick is to create brand awareness and convince users to try their product.

After all, there’s always room for innovation. Plus, being first doesn’t always mean being best.

Many thanks to Reyes Martínez for speaking with us! Connect with her on LinkedIn and be sure to visit Modular DS.