Get Better At Email Marketing in 2025

I recently sat down with Jason Resnick, founder of NurtureKit.co, to explore the changing landscape of email marketing as we head into 2024. The timing couldn’t be better – with major shifts happening at Gmail, Yahoo, and Apple, WordPress professionals need to understand how these changes impact their email strategies.

(Sorry for the poor audio and video quality. We had tech difficulties and the only thing I had was a Zoom backup recording!)

Jason shared fascinating insights about how email platforms are pushing us toward more authentic engagement. Gone are the days of simple broadcast newsletters. Success now depends on creating genuine two-way conversations with subscribers and adapting to new authentication requirements. For WordPress professionals managing client relationships or running product businesses, these changes are particularly relevant.

This episode dives deep into practical strategies for improving deliverability and engagement, including innovative approaches like incorporating audio messages in email sequences. Whether you’re running an agency, selling WordPress products, or building a community, you’ll find actionable advice to make your email marketing more effective in today’s evolving landscape.

Key Takeaways for WordPress Professionals:

• Email remains the highest-converting marketing channel
• Focus on creating genuine conversations with subscribers, not just broadcasting
• Major email providers now require stricter authentication and engagement metrics
• List maintenance and segmentation are crucial for deliverability
• Consider incorporating audio elements to build trust and engagement

Important URLs:

• NurtureKit.co – Email marketing consultancy
• youtube.com/nurturekit – Educational content
• rezzz.com – Jason’s website
• Support the WP Minute