Introduction

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This course is about helping you think more clearly about sponsorship—not just with the WP Minute, but across the WordPress media landscape.

Sponsorship isn’t just ad spend. It’s about supporting media that aligns with your values, reaching the right audience, and building long-term brand trust in the ecosystem.

Key Takeaways

  • Sponsorship is more than ads—it’s community investment
  • Think beyond WP Minute—this applies to any WordPress media outlet
  • Your dollars can support:
    • Education
    • Community
    • Industry insight
    • Stories from around WordPress
  • The goal is mutual value: visibility for you, sustainability for the media brand.