Marketing

The Challenge of Innovating with WordPress
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The Challenge of Innovating with WordPress

ByEric Karkovack

The challenge of innovating with WordPress is that the project may not always embrace new ideas or functionalities. The WordPress core may not move quickly enough, and its mission may diverge from that of users and product makers. Innovation often comes from outside the project, and pushing the boundaries may not be officially supported or encouraged. However, it is still worth pushing the envelope and gathering user feedback to evolve and potentially inspire change within the WordPress project.

Why He’s Buying (And Selling) Plugin Companies
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Why He’s Buying (And Selling) Plugin Companies

ByMatt Medeiros

In this episode of The Minute Plus, host Matt Medeiros interviews WordPress entrepreneur Christian Raiber about his approach to buying and selling plugin companies. Christian shares insights on building a portfolio of niche products that solve problems for overlapping user segments. He discusses the importance of guiding users from one relevant product to the next, while also balancing vision with user needs. Christian also talks about the potential of incorporating SaaS components into product lineups. Overall, he provides valuable advice for anyone looking to navigate the WordPress business landscape.

How to Make Sure AI Is a Good Fit for Your WordPress Product
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How to Make Sure AI Is a Good Fit for Your WordPress Product

ByEric Karkovack

Before adding artificial intelligence (AI) to your WordPress product, consider its usefulness, impact on pricing and maintenance, and potential for fueling growth. AI should improve the user experience and provide unique features, but it should not be added just because it’s trendy. Implementing AI comes with costs and maintenance responsibilities. Additionally, think about how AI may evolve in the future and whether it aligns with your product roadmap. Ultimately, adding AI should be done for the right reasons and with the intention of improving the user experience and enabling growth.

Launching WP Minute Launch Services and WP Product Writeup
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Launching WP Minute Launch Services and WP Product Writeup

ByMatt Medeiros

Eric Karkovack and I have launched new services to help WordPress product companies with their content marketing. Eric’s service, Product Writeup, creates high-quality white label content to explain WordPress products, while my service, Minute, offers launch services to help products market themselves. We believe that there is still room for human expertise and experience in the industry, and we want to empower and support the WordPress community. Reach out to Eric at Product Writeup for help with product explanation, and check out Minute’s services for a full launch campaign.

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