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I recently had the pleasure of chatting with Alex Panagis, CEO of digital growth agency Scalemath, on my podcast The WP Minute+. As a leader in the WordPress space with deep roots in the ecosystem, Alex had plenty of insightful…
The concept of being an online “creator” has exploded in popularity over the last decade. Spurred by platforms like YouTube and Substack, millions of people now aspire to build audiences around their content and make it a business. However, sustainably…
I recently had an insightful discussion with Rytis Lauris, co-founder and CEO of the email marketing platform Omnisend, on the WP Minute+. Even after nearly 10 years in business, Rytis described Omnisend as still being in “startup mode.” He credits…
When building a WordPress product website, it is important to clearly explain the purpose of the product in a concise manner. Additionally, make sure the website caters to existing users by providing easy access to account logins and contact information. Avoid burying important information and documentation on separate websites, and make sure the product’s changelog is easily accessible. Finally, prioritize website accessibility and consider user feedback to create a user-focused experience that will benefit both new and existing customers.
The challenge of innovating with WordPress is that the project may not always embrace new ideas or functionalities. The WordPress core may not move quickly enough, and its mission may diverge from that of users and product makers. Innovation often comes from outside the project, and pushing the boundaries may not be officially supported or encouraged. However, it is still worth pushing the envelope and gathering user feedback to evolve and potentially inspire change within the WordPress project.
In this episode of The Minute Plus, host Matt Medeiros interviews WordPress entrepreneur Christian Raiber about his approach to buying and selling plugin companies. Christian shares insights on building a portfolio of niche products that solve problems for overlapping user segments. He discusses the importance of guiding users from one relevant product to the next, while also balancing vision with user needs. Christian also talks about the potential of incorporating SaaS components into product lineups. Overall, he provides valuable advice for anyone looking to navigate the WordPress business landscape.
Before adding artificial intelligence (AI) to your WordPress product, consider its usefulness, impact on pricing and maintenance, and potential for fueling growth. AI should improve the user experience and provide unique features, but it should not be added just because it’s trendy. Implementing AI comes with costs and maintenance responsibilities. Additionally, think about how AI may evolve in the future and whether it aligns with your product roadmap. Ultimately, adding AI should be done for the right reasons and with the intention of improving the user experience and enabling growth.
Justin Ferriman discusses how he turned his burnout into motivation and success in a podcast titled “Burnt Out to Fired Up.
The WordPress ecosystem is constantly evolving. We see new product launches almost daily. Themes and plugins are still popular. But tools that leverage SaaS and AI are also becoming common. Some product categories are saturated. Others are in their early…
Eric Karkovack and I have launched new services to help WordPress product companies with their content marketing. Eric’s service, Product Writeup, creates high-quality white label content to explain WordPress products, while my service, Minute, offers launch services to help products market themselves. We believe that there is still room for human expertise and experience in the industry, and we want to empower and support the WordPress community. Reach out to Eric at Product Writeup for help with product explanation, and check out Minute’s services for a full launch campaign.
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