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Reinventing Himself From Agency Owner to Productized Service
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Reinventing Himself From Agency Owner to Productized Service

In this episode of the WP Minute+ Podcast, Matt is joined by John Doherty, a seasoned entrepreneur who transitioned from running the SEO lead-generation agency Credo to launching and scaling a productized editing and content service, EditorNinja. John reflects on how burnout, shifting business economics, and a desire for more scalable operations led him to…

PressConf 2025: Real Conversations, Real People, Real Impact
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PressConf 2025: Real Conversations, Real People, Real Impact

I had a rare stretch of quiet at home last week before the kids came crashing through the front door—and in that sliver of calm, I finally sat down to process everything that happened at PressConf 2025. If you’re in the WordPress community, you know events come and go. But every now and then, one…

How to Discuss Price Increases With Your Freelance Clients
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How to Discuss Price Increases With Your Freelance Clients

The web was once a bastion of free and cheap things. Free tools and services catering to professionals and novices were abundant. And even things that cost money were relatively affordable. This climate has been a boon to freelancers, agencies, and clients. WordPress and its ecosystem are prime examples of this in action. A free…

An Inside Look at StellarSites
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An Inside Look at StellarSites

In this episode of the WP Minute+, Matt sits down with Matt Cromwell to discuss the newly launched StellarSites, a major initiative from StellarWP that repositions the brand as a direct-to-customer platform provider. Designed to compete with modern website builders while preserving the flexibility of WordPress, StellarSites bundles the best of StellarWP’s tools, including Kadence…

The 3 C’s of Becoming a WordPress Professional
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The 3 C’s of Becoming a WordPress Professional

What defines a WordPress professional? With roles ranging from developers and designers to freelancers and agency owners, the idea of “professionalism” can feel fuzzy. But after years of working with WordPress businesses of all sizes, I’ve found that real professionalism comes down to three simple but powerful principles: caring for your Craft, your Customer, and…

Evolution of a WordPress Agency
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Evolution of a WordPress Agency

In this episode of the WP Minute+ Podcast, Matt speaks with Ross Johnson, founder of 3.7 Designs, about what it’s like to run a WordPress agency for nearly 20 years. Ross shares the lessons learned from starting his agency in the early 2000s, evolving from general web design to custom WordPress development, and ultimately shifting…

Can AI Help WordPress Freelancers Make More Money?
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Can AI Help WordPress Freelancers Make More Money?

Freelancers have plenty of options for leveraging artificial intelligence (AI). It seems like a new tool or five comes out each week. And that doesn’t include existing products with bolted-on AI features. The hype train has morphed into a rocket ship. This is great for OpenAI and other product makers, as they rake in cash…

Leading Through Change and Conflict
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Leading Through Change and Conflict

In this powerful WP Minute+ episode, Matt hosts Angela Jin, a seasoned WordPress community leader and now a leadership coach, to discuss how business owners and freelancers can lead through times of change and conflict. Drawing from her years at Automattic and her current work in leadership development, Angela shares why conflict and change are…

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