Everyone wants to start a podcast until they realize how much time it’s going to take. Admit it, you’ve been thinking about it.
But what about another brand play?
That’s right. Be a guest on many podcasts.
This is exactly how Rand Fishkin made a name for SparkToro after his exit from Moz.com. And you can do the same, too.
Why Does Guest Podcasting Work?
Whether you’re building websites, launching a new WordPress plugin, or want to have a conversation that matters, being a guest on a podcast is a great way to increase your luck surface area, as Matt calls it.
Every piece of the marking puzzle that you complete gives you more opportunities.
Being a guest on a podcast not only gives you exposure to a new audience, it allows you to continue to communicate your values, industry knowledge, and, frankly, opinions. Who wants to listen to a podcast without opinions? That’s boring.
How Do I Even Start Being a Podcast Guest?
Becoming podcast guest can be tricky – at first. But you want to make sure you’re prepared, right? Matt Medeiros always recommends buying a $100 USB mic on Amazon just to be ready. You can’t take advantage of an opportunity if you can’t just jump on in.
And every podcast leads to another opportunity to be a guest.
But there are more tips that you can get, from veteran podcaster Matt Medeiros today.
Simply fill out the form, check your email, and get going.
And we’d love to hear which podcast you’ll be on next!
