Could WordPress Use A New Logo?

There’s a lot happening in the WordPress world these days.

WordPress 6.5 is right around the corner, page builders are getting better, new block themes are surfacing, competitors are looking leaner & meaner, while the same old debates continue to circle the waters: Is WordPress losing market share?

Even with all the turbulence we might be feeling, I’m still very optimistic with where WordPress, as the software, is headed.

As I pondered today’s monologue, a thought popped into my head, “How about a new WordPress logo?” I tweeted it.

Don’t be alarmed, it’s just a thought exercise that built off of my question from a few weeks ago — who is WordPress for?

I might be jaded by my time as an agency owner or as an independent content creator, but new logos and brand discussions generally set the tone for a new purpose of an organization. Hoist that new logo up the flag pole, leadership stands at the front of the line, “We’re headed in THAT direction now!”

As WordPress evolves into a better website builder, maybe a new logo is what we need? Or brand, really. Something to rally around, something that inspires, something that puts the past behind us?

Here are some of there responses I received:

• “No.” Corey Maass
• “Are you talking about .org or .com?” Adam Warner
• “Stop.” An animated GIF by Lisa Sabin-Wilson
• “From my 15y experience: same wine in another bottle is still the same wine. A new logo without a full rebranding is useless, seen that multiple times happening. Then again: i do like the logo” Dave Loots
• “Can’t break all the tattoos” Matt Mullenweg

Let me know what you think, is a new WordPress logo needed? Imminent?

Important Links

There’s a few interesting links this week — let’s dive in.

• Relative to today’s discussion, Noel Tock dissects the past and future growth of WordPress.
• WordCamp US 2024 Tickets are on sale for $100 https://us.wordcamp.org/2024/tickets/
• Celebrate the web’s 35th birthday.
• Brian Coords has some things to consider if you’re a developer starting a new FSE project.
• Double-shot for our developers: How to use WordPress React components for plugin pages.
• Redis, a staple for optimized WordPress hosting, is no longer OSS.
• Aaron Jorbin reminds us that good maintainers change their mind often.
• Video: WordPress 6.5 Delayed
• Video: Build a Linktree alternative with no plugins