Elementor just wrapped up its first-ever annual “web.fwrd” event for 2025, and they had a lot to say about where the platform is headed.

From AI-driven workflows to a brand-new theme, it’s clear they’re doubling down on being a one-stop shop for WordPress site creation.

Below are seven key takeaways from the event and why they matter for anyone who builds websites with WordPress.

1. Renewed Commitment to WordPress

During the segment on community involvement, Miriam Schwab emphasized Elementor’s dedication to WordPress as an open-source ecosystem. She explained:

“Over the course of 2024, we at Elementor continued to demonstrate our commitment to WordPress, the open source project and ecosystem that our products are built for.”

Miriam highlighted several contributions, including sponsorship of the Plugin Review Team and the Theme Review Team, as well as a larger presence at global WordCamps.

Key points from this segment:

  • Strong WordPress Ties: Donating to the WordPress Foundation and sponsoring WordCamp events.
  • Community Building: Bringing together WordPress users, contributors, and developers to exchange ideas.
  • Long-Term Alignment: Reinforcing that Elementor isn’t just using WordPress—it’s actively investing back into it.

2. Updates and Plans for Elementor Hosting

Miriam also took the lead in discussing the evolution of Elementor Hosting. She highlighted:

“If there’s one thing we want to convey with our plans for 2025, it’s that no other hosting is as focused on web creators as we are.”

Elementor Hosting has reportedly seen strong performance metrics (including Core Web Vitals) and scaled seamlessly during high-traffic events like Black Friday.

Key improvements to expect:

  • Enhanced Security: A focus on countering more sophisticated threats.
  • Easier Migrations: Free migration services, even for those with large site portfolios.
  • Streamlined Onboarding: Faster, simpler setup whether you’re hosting one site or 100.

3. HelloBiz: A New Theme for Business Builders

When it came time to announce a new theme, Saar Kedem revealed HelloBiz as a continuation of the popular Hello theme. This one’s designed specifically to smooth out the learning curve for newer WordPress and Elementor users.

“Many of you know our Hello theme… It may present a bit of a learning curve for those who are new to WordPress and Elementor. That’s why, this month, we’re excited to introduce the next chapter in the Hello theme’s journey: HelloBiz.”

What HelloBiz brings to the table:

  • Onboarding Wizard: Quickly spin up a fully functional business site in minutes.
  • Centralized Dashboard: A “home base” in the WordPress admin for essential tasks.
  • Pre-Built Widgets: Unified hero sections, contact forms, and calls to action—all in single widgets.
Kristina Starr showcases Elementor’s AI plans

4. AI Site Planner: Elementor’s Next AI Move

Elementor’s commitment to AI was front and center in the presentation by Kristina Starr, who introduced the AI Site Planner. Described as an AI-powered partner for website planning, it speeds up the earliest stages of site creation.

“We’ve created the AI Site Planner, your AI-powered partner for website planning designed by professionals for professionals, helping you reach a first draft faster than ever before.”

Highlights of the AI Site Planner:

  • AI-Guided Brief Creation: Gather site goals and brand details via a guided conversation.
  • Real-Time Client Call Summaries: Integrates with Google Meet to turn discussions into structured site plans.
  • Automatic Sitemaps & Wireframes: Generate initial layouts and placeholder content with just a few clicks.

Despite its AI-driven efficiency, Christina emphasized that web creators remain in control of the final design decisions.

5. Accessibility Updates

Ben Pines took to the stage to discuss how Elementor is tackling the challenge of creating more inclusive websites. He introduced a new accessibility widget that makes it easier for end users to adjust various display settings.

“Accessibility isn’t just a feature, it’s a responsibility. Everyone deserves equal access to the web, and as web creators, we have the power to make that vision a reality.”

Accessibility features on the horizon:

  • Text Size Adjustments: Dynamic font scaling for better readability.
  • High Contrast & Grayscale Modes: Essential for color-blind or low-vision users.
  • More Tools Coming: Deeper ARIA support and other advanced features are in the pipeline.

6. “Send” by Elementor: WooCommerce Marketing Toolkit

For e-commerce and marketing, Barak Friedman introduced Send, an email and SMS solution built with WooCommerce in mind.

“I’m thrilled to introduce Send, the ultimate tool to ignite engagement, drive recurrent revenue, and transform every interaction into a lasting relationship.”

How Send can help web creators:

  • One-Click WooCommerce Connection: Instantly pulls products, customer data, and past orders.
  • Automated Campaigns: Abandoned cart reminders, order confirmations, and more—ready to go out of the box.
  • Centralized Contact Management: Integrates with Elementor forms, making it easy to track and segment leads.

Barak underscored that Send gives web creators a way to offer ongoing marketing services instead of just one-off site builds.

7. A Major Overhaul of the Editor: Editor V4

Finally, Roi Tal unveiled Editor V4, calling it “the next chapter of Elementor’s evolution.”

The three pillars of Editor V4:

  1. Atomic Components: A unified codebase for headings, buttons, images, and more, offering better consistency and performance.
  2. CSS-Oriented Design System: Long-awaited CSS classes and pseudo-classes (hover, focus) allow global styling updates in a single click.
  3. Refined User Experience: Features like inline editing, multi-select, and fully responsive controls in every style property.

Roy assured everyone that this transformation will roll out gradually (starting in Q2 2025), and adoption will be opt-in to avoid breaking any existing sites.

Final Thoughts

Elementor’s inaugural “web.fwrd” event makes it clear that the company isn’t just trying to broaden its platform—it’s doubling down on its commitment to WordPress and open source.

By sponsoring contributors, donating to the WordPress Foundation, and staying active at WordCamps, Elementor keeps reinforcing that it’s invested in the ecosystem’s health.

From expanded hosting options to a new e-commerce marketing tool, every announcement is geared toward helping WordPress professionals run more profitable, sustainable businesses.

2025 looks like a year of deepening synergy between Elementor’s growing ecosystem and the WordPress community it serves.

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