Why the future of SEO was seeded in the past

WP Minute Producer and SEO correspondent, John Locke of Lockedown SEO discusses Google Search and what is important for SEO (Search Engine Optimization). John is a member of the WPMinute community and participates regularly in WordPress and SEO. He has helped customers with their website workflow, boost their sales, and rank higher in Google. John’s channel on YouTube has so much information on SEO, Marketing and Web Design. It is worth checking out.

In 2008 Google first published its blueprint for SEO success and it was that brands were the solution. In order to retain market share for the future, Google needed to have trusted brands on their side forever. John covers the “unspoken” part about brands in this episode. To maximize the content on your website for SEO you need to think about scalable ways in which Google measures your brand characteristics.

One of Google’s important measurements appears to be that large brands will sometimes rank with secondary content. How does duplicate content appear under that brand and not yours? Well, Google ranks duplicate content with the most authoritative site (big brand).

Google looks for characteristics of big brands. Large brands work across several channels and social profiles. They often have the budget for a site that is designed for optimization. They have the staff to do that work and often post on job boards when they need additional staff. When customers find these larger brands on social sites it triggers that they are happy.

So what do you do as a small brand to improve your rankings? You need to act like a big brand. Work across social channels so that you become recognized as a prominent brand. In order for you to rank in the 2020s, you need the right content for your target keywords and keep appearing as large as a brand as possible so that the signals are picked up by Google search. Work with an expert to review your site design to help move you up in the rankings. 

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Photo by Maarten van den Heuvel on Unsplash